![]() "Microsoft has needed a rallying point for a set of efforts around consumer use cases, and it appears to have decided on creativity as the catchphrase for this push," said Jan Dawson, an analyst at Jackdaw Research.īetween its efforts in virtual and augmented reality, gaming and hardware, it's hoping to enlist you as a foot soldier as it takes on rivals Facebook (and its Oculus VR arm), Amazon's Twitch video game streaming service and Apple's array of PCs.īy addressing needs already met by competitors, Microsoft is hoping it can start tempting you into its own 3D universe. ![]() In the meantime, Microsoft is laying the groundwork with a collection of hardware and software that puts three-dimensional creation at your fingertips. But the company isn't ready to unleash Hololens. Microsoft's pinnacle of mixed reality is Hololens, a contraption you put on your head to overlay digital images on top of the real world. The Surface Studio was Microsoft's big product announcement, but the event was more about rallying creative types. "We want the artists, the musicians, the architects, the students, the gamers, the builders, the makers - everyone who creates, all of us - to help bring this mixed-reality medium to life," Nadella said. But to get there, he's enlisting your help. Microsoft CEO Satya Nadella called it the birth of a new medium. But the underscoring theme behind the announcements was a big bet on mixed reality, a futuristic combo of holograms, virtual worlds and three-dimensional emoji. It's putting the call out to "creators" now, and that means everyone.Īt a two-hour event in New York on Wednesday, Microsoft unveiled the new version of Windows 10, called the Creator Update, as well as an updated Surface Book and a jumbo all-in-one PC called the Surface Studio. Microsoft's rallying cry isn't " Developers! Developers! Developers!" anymore.
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